Hi Yahoo, I'm Mitch. Nice to meet you.
Who am I?
Global Communications & AI Strategy Leader architecting insight-led, responsible AI transformation for enterprise storytelling at scale.
My work
AI Projects
The work I can't show you is the most relevant work I've done. The results are documented (+153% adoption rate, +45% content engagement lift), and none of it can leave the building.
What I can show you is what I build on my own time. These projects use the same instincts: find a real problem, design a practical solution, ship something that works. Each one is directly translatable to the kind of AI-enabled communications work Yahoo is building toward.
Daily
Built because the apps I tried were either too complex or too shallow.
Key Features
- 2D grid view — habits on one axis, dates on the other
- Built-in analytics surface completion trends and habit connections across time frames
Pebble Path
Removes the burden of calorie counting while giving you an interface you'll actually use.
Key Features
- Mood, water, meals, workouts — two minutes, then done
- Dashboard surfaces patterns without the spreadsheet
Astro Jump
An endless runner with a live leaderboard and genuine game theory.
Key Features
- Vanilla JavaScript and HTML5 Canvas with no engine
- Difficulty scales as you survive
2025 Baking Day
A family event microsite for our annual Christmas baking day.
Key Features
- Hidden mini-game at the bottom of the page
- Built with Gemini, ChatGPT, and Cursor — concept to deployed in a single sprint
My work
Case studies
Integrated campaigns built for global audiences, measurable outcomes, and lasting brand impact.
RTX
Building the AI Operating Model for Global Communications
Key Results
- Turning early experimentation into a structured adoption model for a global communications function
- +153% AI adoption rate across a 300-person org
- 100+ communicators trained on responsible AI practices
RTX
Farnborough Airshow
Key Results
- Bringing the RTX brand to life on aerospace's biggest global stage
- 8M impressions across platforms
- 723K engagements from a 12-person real-time content team
Land O'Lakes
Eat It Like You Own It
Key Results
- Giving people permission to indulge, knowing every bite supports farmer-owners
- 9% sales lift during campaign window
- +26% purchase intent among younger audiences
Colle McVoy / Cub Cadet
Turning Lawn Data Into a Brand Story
Key Results
- Reframing lawn care as culture — a branded content platform built for PR, owned, and shareable storytelling
- National research study turned into a branded content platform
- Built for PR, owned channels, and shareability
My work
My experience
Currently blending integrated communications campaigns with AI-powered transformation — leading a 300+ person global communications function to move faster, think smarter, and deliver sharper stories at enterprise scale. +153% adoption, 100+ communicators trained, governance standards across 7 Centers of Excellence.
Led social strategy and creator partnerships across consumer and agribusiness brands. Spearheaded TikTok rollout, drove 30% YoY inbound growth, and delivered campaigns that set brand organic reach records.
Managed integrated communications programs for agricultural and consumer brands at a leading Minneapolis agency. Promoted twice. Contributed to $650K in sales tied directly to social efforts.
This page was built specifically for Yahoo.
Because if you're going to say you understand a brand, you should be able to prove it.
And now that you've seen the work — let's talk.
